And Planet Rock magazine , Paul Brannigan is a Contributing Editor to Louder and Metal Hammer. Having beforehand written books on Lemmy, Dave Grohl (the Sunday Times best-seller This Is A Call) and Metallica (Birth School Metallica Death, co-authored with Ian Winwood), his Eddie Van Halen biography emerged in 2021. He has written for Rolling Stone, Mojo and Q, frolicked with Fugazi at Dischord House, flown on Ozzy Osbourne’s non-public jet, performed Angus Young’s Gibson SG, and interviewed everyone from Aerosmith and Beastie Boys to Young Gods and ZZ Top. Proprietary approaches to industrial digital transformation are routinely failing to deliver the business benefits which may be being sought and this is notably true for solutions making an attempt to deal with full asset lifecycle.