He asserted that people’s self understanding is constructed, in part, by their notion of how others view them—a course of termed “the looking glass self” . The Chicken Soup for the Soul franchise peddles inspirational stories from on a daily basis individuals rather than consultants and sages . Genres two and three can be seen as part of the vast self-help industry. Serving an insatiable urge for food for self-improvement, this commerce is estimated to be worth US$11 billion (A$14.2 billion) annually within the USA alone. Writers within the business of dispensing psychological perception, such as Brené Brown, are vastly popular and have armies of followers.